GROWTH MARKETING EXPERT
Scaling brands with marketing
B2B/B2C marketing specialist focused on performance, automation, and storytelling. 8+ years in fintech, edtech, and startups.
From
Lima, Perú.

What I Do
Core Skills
I help B2B and B2C companies grow through data-driven strategies, performance marketing, and content with impact.
01
Growth Strategy
Funnels, acquisition, retention, revenue.
02
CRM Automation
Email flows, triggers, lead nurturing.
03
Content Strategy
Messaging, positioning, storytelling, structure.
04
Performance
Meta, Google, segmentation, optimization.

“Arnold is one of the most creative experts I’ve worked with. He blends innovation and analysis, and the strategy he built for LATAM became the model for other global markets.”
— NINA ANZIKA, SKILLSHARE
Portfolio
Selected Work
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Ligo Full-Funnel Growth Engine
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Ligo Visual Identity & Social Media Refresh
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Ligo Website: awareness boost
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Fairplay Acquisition Funnel Overhaul
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SEO Growth: 1M Impressions in 6 Months
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Fairplay Lead-Gen Site
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Growing Crehana’s YouTube & Social Community
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Launching Skillshare in LATAM
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Leerlo Todo – Long-Term Content & Community Around Books

About
Building growth systems that move the business
I’m Arnold Camus, a marketing leader with 8+ years of experience across startups, fintech, and digital education in LATAM. I work at the intersection of growth, brand, and product, designing marketing strategies that drive measurable business outcomes across B2C and B2B.
My work blends strategic thinking with hands-on execution: building end-to-end funnels, launching products and features, improving CAC and ROAS, and connecting marketing with sales and product teams. I rely on data to guide decisions and on clear storytelling to turn complex strategies into results that scale.
Based in
Lima, Perú
Education
Madrid, Growth Marketing
Clients FROM
Peru, Mexico, USA
