Fairplay Lead-Gen Site

The previous design failed to convey the brand’s modernity and technological focus, which hindered its positioning and credibility when handling sensitive data—an essential aspect for the business to operate effectively.
The challenge was to develop a design and copy that would help users quickly understand the brand’s solution. As a result, we increased the conversion rate to 2.59% by the next month after launch.
System migration for greater efficiency
Full connectivity with “Dynamics 365” for data collection through forms. Zapier was used to achieve complete integration and capture information such as UTMs.
To improve navigation, we adjusted and created additional pages to help users better understand our product.
We have rebuilt and improved the blog section, optimizing navigation, readability, and loading times to achieve better positioning on Google.
A specialized section where visitors can download content like ebooks, reports, and useful tools.
A dedicated space for users to check upcoming events and access recordings of past ones.