Leerlo Todo is my personal project about books and reading, which I’ve been building since 2014. What started as a way to share what I was reading online has grown into a multi-channel content ecosystem:
- YouTube videos about books and reading
- A podcast on Spotify
- Visual content and reels on Instagram
- A content website with news, reviews and book lists
Over the years I’ve:
- Gained ad digital community of more than 14,000 followers.
- Collaborated with national and international authors
- Worked with two of the world’s largest publishers: Planeta and Penguin Random House
- Participated in national and international book fairs
- Grown a website that now reaches 15,000+ visits per month
Leerlo Todo has become both a community project and a sandbox where I continuously apply and refine everything I know about digital marketing, content and growth.
Context & Challenge
When I started Leerlo Todo:
- There were many book-related accounts, but few that combined video, audio, visual content and web in a cohesive way.
- Most “book content” stayed on a single platform (only YouTube, only Instagram, etc.).
- I wanted to create a consistent, multi-format space where people could discover new books, listen to conversations about reading, and find curated recommendations—always with my personal voice.
At the same time, I saw it as an opportunity to practice digital marketing end to end on my own project: strategy, content, distribution, SEO, email, analytics, collaborations and community.
Objectives
Creative & community
- Share my passion for books in a way that feels personal, honest and useful.
- Build a community of readers who discover new authors and titles through Leerlo Todo.
- Collaborate with authors, publishers and book fairs to connect readers with new stories.
Marketing & experimentation
- Use Leerlo Todo as a live lab to test ideas in content, growth and digital strategy.
- Grow a sustainable, organic audience across channels.
- Turn the website into a stable source of discovery for book news, reviews and reading lists.
My Role
As the creator and founder of Leerlo Todo, I:
- Define the strategy, tone and positioning of the project.
- Plan, script and record videos and podcast episodes.
- Create and publish visual content and reels on Instagram.
- Manage collaborations with authors, publishers and fairs.
- Design the content strategy for the website (novedades, reseñas, listas de libros).
- Track performance (web traffic, engagement, growth) and iterate based on data.
Approach
1. Multi-Channel Content Ecosystem
I designed Leerlo Todo to live across multiple formats, each with a specific role:
- YouTube
- Longer-form videos about books, themes, reading habits and recommendations.
- Space for deeper storytelling and visual creativity.
- Spotify Podcast
- Audio-first content: conversations about books, reflections on reading, and occasional interviews.
- A more intimate format for people who like to listen while commuting or doing other activities.
- Instagram (posts & reels)
- Visual recommendations, quotes, shelf tours, quick reactions and short-form videos.
- A way to connect with readers daily and reach new audiences through reels.
- Website
- Articles with book news, reviews and curated lists.
- Structured content designed to be searchable and evergreen.
2. Collaborations with Authors & Publishers
Over time, the project has allowed me to collaborate with:
- National and international authors, through:
- Interviews
- Joint content
- Features and recommendations
- Two of the most important global publishing groups:
- Grupo Planeta
- Penguin Random House
These collaborations have helped:
- Bring exclusive content and new releases to the community.
- Build trust and credibility for Leerlo Todo within the book world.
- Learn how to work with large publishing teams from a creator perspective.
3. Book Fairs & Events
Leerlo Todo has also taken me offline, into events and book fairs where the project connects with readers in person.
I’ve participated in national and international book fairs, joining activities such as:
- Panels and talks about reading and digital content
- Meetups with readers and authors
- Collaborations with publishers and fair organizers for special content
This reinforces the idea that Leerlo Todo is not just an online account, but a living reading community.
4. Website & SEO: Turning Content into Discovery
To give the project a solid long-term foundation, I created the Leerlo Todo website with:
- News about new releases and publishing updates
- Reviews of books I read
- Curated lists and recommendations by theme, genre, author, mood, etc.
With a clear content structure and basic SEO best practices, the site now attracts 15,000+ visits per month, becoming:
- A discovery channel for new readers who find Leerlo Todo through search.
- A place where social and YouTube traffic can land when people want to go deeper.
5. A Live Lab for Digital Marketing
From a professional perspective, Leerlo Todo is my personal marketing lab. Through this project, I regularly practice:
- Content strategy: planning calendars, series and themes.
- Brand building: defining tone, visual style and narrative.
- Audience growth: testing formats and hooks that drive follows, saves, shares and subscriptions.
- Web & SEO: structuring content, optimizing articles, tracking organic performance.
- Analytics: measuring what works and what doesn’t, then refining.
- Partnerships: negotiating and designing collaborations with publishers and authors.
Everything I experiment with here later informs how I approach marketing in startups and scaleups.
Results
While Leerlo Todo is a passion project, it has very real, measurable outcomes:
- A multi-channel presence built and maintained consistently since 2014 (video, audio, social, web).
- Collaborations with national and international authors, plus two major global publishers: Planeta and Penguin Random House.
- Participation in national and international book fairs, reinforcing the project as a recognizable voice in the reading community.
- A website that now reaches 15,000+ visits per month, driven mainly by organic traffic to news, reviews and curated lists.
- An engaged audience that discovers books, shares recommendations and comes back regularly for new content.